In the GIFT subscription checkout page, enter your email address (not the gift recipient's) and credit card info.
Instead of getting access to the program, you'll get an email with a Coupon Code and an offer link.
Share that Coupon Code and offer link with someone. Then they'll be able to click the link, use the coupon, and access the coaching program at no charge.
You can purchase multiple gifts, too. You'll see a reminder that you've already purchased:
...just click Close and you'll be able to purchase again.